California AB 723 Resources

California AB 723 Resources

Beginning January 1, 2026, California’s new AB 723 requires real estate brokers, agents, or anyone acting on their behalf to clearly disclose when marketing images have been digitally altered—and to provide buyers access to the original, unaltered versions.

The law distinguishes between acceptable standard photo edits (like white balance and exposure) and alterations that change the representation of real property (like adding grass, removing wires, or virtual staging).

Open Homes is preparing now so you’ll be ready: we’ll clearly label altered vs. unaltered images in your Media Manager, provide both versions in our delivery system, and develop Property Website tools to simplify disclosure requirements.

Read the Bill

We recommend familiarizing yourself with the official text of the bill. It’s only one page.

Read the bill »

More Resources Coming Soon

We are busy putting together more resources to help you navigate AB 723 and your real estate marketing in 2026. Check back soon.

SFAR MLS Discusses AB723 Policy in first 2026 Webinar
- by Jeff Klein

San Francisco Association of Realtors®, or SFAR MLS has discussed their thoughts and policies in their first webinar of 2026.…

BayEast & CCAR MLS’ Announces AB723
- by Jeff Klein

Bay East MLS and CCAR MLS both announce some policy initiatives about how they are interpreting the new A.B. 723…

What You Need to Know About AB 723 Digitally Altered Photo Disclosure
- by Jeff Klein

Short Law. Big Questions. Zero Consensus: AB 723 Explained Updated: 12/17/25   TL;DR Beginning January 1, 2026, California’s new AB…

Ready to unlock the potential of your real estate business?

Book a strategy call with us to find gaps in your marketing and build a game plan for your next listing. We’ll keep it brief, helpful, and tailored to your business.

Schedule your strategy session

Get a quote

This field is for validation purposes and should be left unchanged.
Name(Required)