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California AB 723 Resources
Beginning January 1, 2026, California’s new AB 723 requires real estate brokers, agents, or anyone acting on their behalf to clearly disclose when marketing images have been digitally altered—and to provide buyers access to the original, unaltered versions.
The law distinguishes between acceptable standard photo edits (like white balance and exposure) and alterations that change the representation of real property (like adding grass, removing wires, or virtual staging).
Open Homes is preparing now so you’ll be ready: we’ll clearly label altered vs. unaltered images in your Media Manager, provide both versions in our delivery system, and develop Property Website tools to simplify disclosure requirements.
| Read the Bill |
We recommend familiarizing yourself with the official text of the bill. It’s only one page.
| More Resources Coming Soon |
We are busy putting together more resources to help you navigate AB 723 and your real estate marketing in 2026. Check back soon.
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