Blog

Are Matterport and Zillow 3D Home the same thing? Which should I use for my listing?
- by Sierra FreemanMatterport vs Zillow 3D Home: a Bay Area agent’s guide to features, cost, native embedding, and which 3D tour fits your listing.
Sierra Freeman

Does my listing actually need drone photos? A Bay Area agent’s guide
- by Sierra FreemanNot every listing needs drone photos for real estate — but certain kinds of properties definitely benefit from having them.
Sierra Freeman

The new era of Virtual Twilight Photography: Introducing Virtual Twilights 2.0
- by Sierra FreemanFor years, Virtual Twilight photos looked “okay” at best, and unconvincing at worst. Here’s how we rebuilt our editing to change that.
Sierra Freeman

What is the difference between Belvedere and Tiburon, and what is Belvedere-Tiburon?
- by Sierra FreemanWhat’s the difference between Belvedere and Tiburon, and why do I see some listings located in “Belvedere-Tiburon”?
Sierra Freeman

Homes we’ve shot in Carmel and Carmel-by-the-Sea
- by Sierra FreemanFive standout Carmel and Carmel-by-the-Sea properties, photographed room by room. Luxury real estate on the Monterey Peninsula.
Sierra Freeman

Which floor plan is right for your listing? A guide for Bay Area real estate agents
- by Sierra FreemanWhy do floor plans for real estate agents matter so much? Because 1 in 5 buyers skip listings without one. We have options for every listing.
Sierra Freeman

The “Bring Your Own Big Wheel” race in SF brings out the kid in us all
- by Sierra FreemanSan Francisco’s youngsters (and those young at heart) take on the treacherous curves of Vermont Street at the Bring Your Own Big Wheel race in SF.
Sierra Freeman

Why Office Exclusive listings from Compass get banned on Zillow — and what just changed
- by Sierra FreemanIn 2025, Zillow banned 48 listings — 90% from Compass — for violating its Listing Access Standards. Learn how agents can stay compliant.
Sierra Freeman

The McCormick House: A Landmark Queen Anne Victorian in San Francisco
- by Sierra FreemanDiscover the McCormick House: one of San Francisco’s most iconic Victorians, crowned by a gilded onion dome.
Sierra Freeman

Zillow’s Listing Access Standards: What every agent should learn from the 48 banned listings
- by Sierra FreemanIn 2025, Zillow banned 48 listings — 90% from Compass — for violating its Listing Access Standards. Learn how agents can stay compliant.
Sierra Freeman

Giving back to the Bay by sponsoring Santa Cruz Mountains Trail Stewardship
- by Sierra FreemanWe’re proud to sponsor Santa Cruz Mountains Trail Stewardship, which has built and maintained trails in several Bay Area counties.
Sierra Freeman

Rainy day real estate photography in the Bay Area: what to expect
- by Sierra FreemanDoes the forecast call for rain? Here’s how Open Homes handles weather — from Blue Sky Replacement to our flexible reschedule policy.
Sierra Freeman

Remembering Darrell Monda, Founder of TourFactory Bay Area
- by Sierra FreemanThe Bay Area real estate community lost a trailblazer on New Year’s Eve with the passing of Darrell Monda. Darrell…
Sierra Freeman

SFAR MLS Discusses AB723 Policy in first 2026 Webinar
- by Jeff KleinSan Francisco Association of Realtors®, or SFAR MLS has discussed their thoughts and policies in their first webinar of 2026.…
Jeff Klein

BayEast & CCAR MLS’ Announces AB723
- by Jeff KleinBay East MLS and CCAR MLS both announce some policy initiatives about how they are interpreting the new A.B. 723…
Jeff Klein

What You Need to Know About AB 723 Digitally Altered Photo Disclosure
- by Jeff KleinShort Law. Big Questions. Zero Consensus: AB 723 Explained Updated: 12/17/25 TL;DR Beginning January 1, 2026, California’s new AB…
Jeff Klein

Navigating the Clear Cooperation Policy: Tools to Help Agents Stay Compliant
- by Sierra FreemanCheck out the tools we’ve developed to help you navigate the Clear Cooperation Policy.
Sierra Freeman

A Tudor With a Twist: 1135 Green Street, Russian Hill
- by Sierra FreemanStep into 1135 Green Street, a 1908 Tudor Revival with Golden Gate views, private garden, and what might be the coolest garage in SF.
Sierra Freeman
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