I just published my website; why doesn’t it show up in Google searches?

I just published my website; why doesn’t it show up in Google searches?
March 31, 2020 Ashley Hinerman

There isn’t really an easy answer to this, as it relies on a number of variables. However, when your website is published, we use all the proper SEO (Search Engine Optimization) code and mechanics to make sure your property site is indexed by search engines like Google. We even submit the website to Google to begin the robot indexing process. That being said, Google often ranks pages on a number of variables such as “authority,” which means that brand-new sites may take a while to show up because they have not yet been ranked as an authority on the property content.

It’s also important to think about how people find properties and what the value of a custom property site actually is. Links to your custom property site, called “backlinks,” are very important to Google and other search engines because they increase authority. That being said, people don’t typically search for an address or custom domain in Google – instead, they see the custom property URL on your brochures, listing sites, MLS, “For Sale” signs, and other marketing channels, which means your Google rank may not be as valuable as other ways that people find and search for your site. These links through other channels are often the most effective at getting the word out, and the real value of having a custom property site is isolating your property listing to the viewer and tailoring it to your specific brand.