How to Take Better Listing Photographs

How to Take Better Listing Photographs
September 23, 2021 Jeff Klein

Shooting a home is a careful balance between technical know-how and an artistic eye. A partnership between photographer and agent is key to getting the best results.

Here’s our tried-and-true method for nailing the shoot every time and presenting your listing in the best light possible.

If you are an agent:

  • Have the house completely photo-ready. Not “almost ready.” Not “ready except for these last few pieces of furniture that need to be moved.” Really, truly, ready. This helps the shoot go quickly and smoothly. We want our photographers to spend their time getting great shots – rather than tidying up, waiting for painters to finish, or even hanging paintings or moving boxes (yes, these have all happened onsite!).
  • Have a mental or written list of any key shots that you want the photographer to grab. Our photographers are trained professionals and they know their stuff, but it’s always helpful to know which shots you would like to make sure we capture.
  • If there are features you want to show off (such as fountains, fireplaces, or fire pits) make sure to have these turned on and ready.
  • Guiding is encouraged! Our photographers absolutely want your feedback throughout the shoot, so don’t be afraid to ask to see the photos on the viewfinder as you go.

If you are a photographer:

  • Do a walkthrough with the agent (if possible). Take notes about anything special that you see or that the agent mentions.
  • Check if the agent has preferences for lights on or off.
  • Ensure shades/curtains are all at the same level or arranged in the same way.
  • Check whether the agent wants rooms photographed with doors open or closed (This is extra important to check on for features like French or pocket doors!).
  • Make a note of how many bedrooms and bathrooms there are. Check them off as you go so that you don’t forget to photograph each space.
  • Feel free to show the agent the photos as you go or go through them at the end of the shoot to make sure nothing was missed.

Looking for more tips on how to get your home photo-ready? Check out our blog post: How to prepare your home for photography.


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