Blog

Home of the Week: 2919 Lorina Street: Berkeley Historic Landmark
- by Sierra FreemanBuilt in 1891 by Josiah John Rose, 2919 Lorina is a Berkeley historic landmark and includes numerous Victorian-era touches.
Sierra Freeman

Maximize Growth with a Print Advertising Plan
- by Jeff KleinMake sure your listing is the last one on potential buyer’s minds with a thoughtful print advertising plan!
Jeff Klein

Neighborhood Spotlight: The Mission District
- by Sierra FreemanOur Customer Service Specialist Max (born and raised in the Mission Dstruct) gives his take on the neighborhood.
Sierra Freeman

“What you get: $800,000 Homes in California”
- by Sierra FreemanWondering what you can get for $800,000? Check out 734 31st Street in Oakland.
Sierra Freeman

The Rise of 3D Matterport Tours in Real Estate
- by Sierra Freeman3D Matterport Tours are a convenient way for agents and sellers to show off their property any time of day.
Sierra Freeman

“High-tech meets history: Mother’s Cookies home in Oakland listed at $1.4 million”
- by Sierra Freeman2311 7th Avenue, Oakland (The “Mother’s Cookies” home) is listed at $1.4 million.
Sierra Freeman

A Realtor’s Guide to Great Property Websites
- by Sierra FreemanWhat makes for an engaging and compelling property website? Read our newest blog post for tips & tricks for how making a great website.
Sierra Freeman

Home of the Week: 1519 Trollman Avenue: Top-Down Remodel in San Mateo
- by Sierra Freeman1519 Trollman Avenue, San Mateo is a beautiful top-down remodel located just blocks from the Bay Trail and Coyote Point for fitness, golf, and recreation. The just-completed transformation includes all new paint, inside and out, refinished hardwood floors, all new kitchen and bathrooms, recessed lighting and new landscaping.
Sierra Freeman

“A Striking Cor-Ten Steel Home Seeks $3M in Sonoma”
- by Sierra FreemanThe “Triple Barn House,” 101 Adobe Way, Sonoma, has been featured on Dwell.com! This home is offered at $2,995,000.
Sierra Freeman

Staged to Sell: A Virtual Transformation
- by Sierra FreemanOur Virtual Staging and Virtual Renovation expert Loren talks about five recent virtual transformations he created.
Sierra Freeman

Home of the Week: 2737 Mathews Street: Artistically Remodeled Berkeley Bungalow
- by Sierra Freeman“Artistically remodeled bungalow features 3 bedrooms, 2 bathrooms, an office and a family room with French doors to a lovely, well-loved backyard garden.”
Sierra Freeman

How to Upload to the MLS
- by Sierra Freeman6 Harvard Circle, Berkeley has sold for 100% over asking price; listed originally at 1.15 million dollars, the home sold in March for 2.3 million.
Sierra Freeman

Home of the Week: 2311 17th Avenue, Oakland: Ivy Hill Urban Oasis
- by Sierra Freeman“Perched in the prime Ivy Hill neighborhood in Oakland, this one-of-a-kind architectural gem is close to everything that Oakland has to offer with its diversity, culture and eclectic feel. “
Sierra Freeman

Home of the Week: 568 Palma Street, El Granada
- by Sierra FreemanListed at $1,895,000 by Danny Dimas, 568 Palma Street, El Granada has incredible ocean views, a remodeled kitchen, upgraded bathrooms, and is close to hiking, beaches, and shops and restaurants.
Sierra Freeman

Then and Now: Mid-Century Oakland Hills Home
- by Sierra FreemanWe shot this Mid-Century Oakland Hills Home in 2019 and again in 2021. Click to see what’s changed – in the market and in the home.
Sierra Freeman

Home of the Week: 6324 Inspiration Terrace: Custom-Built Pleasanton Home
- by Sierra Freeman“Gorgeous, custom-built home with breathtaking views, situated on a cul-de-sac lot overlooking Callippe Golf Course. Tastefully designed with unique coved ceilings and fabulous finishes throughout, this 6-bedroom, 5.5-bath home is sure to amaze you as you enter each room.”
Sierra Freeman

“Flintstone Home” in Hillsborough wins lawsuit
- by Sierra FreemanRemember the “Flintstone House” we shot back in 2015? A lawsuit between Hillsborough and the home’s owner has been settled–and the outlandish, cartoon-themed home is here to stay.
Sierra Freeman

Berkeley home sells for 100% over asking price
- by Sierra Freeman6 Harvard Circle, Berkeley has sold for 100% over asking price; listed originally at 1.15 million dollars, the home sold in March for 2.3 million.
Sierra Freeman
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