Blog
“Santa Cruz County’s priciest sale of the year fetches nearly $10M”
-The Real Deal has highlighted 531 Beach Drive, Aptos, which struck the biggest deal in Santa Cruz County this year.
“What you get: $1.6 Million Homes in California”
-The New York Times highlighted 1800 Blake Street, Berkeley – featuring photography from Open Homes – which is available for $1.6 Million.
“Sonoma Davies Estate hits the market for $5,000,000”
-The sprawling, luxury home on 2+ acres in Sonoma, known as the Davies Estate, has hit the market for $5,000,000.
How Buyers and Sellers are Choosing Their Agents
-The same thing that draws buyers to a home listing is also what sellers are looking for in an agent – great photography and online marketing.
Why Open Homes is worth the investment
-Here’s why Open Homes is worth the investment: You’re assembling an army of professionals supporting your listing and brand.
Why use professional photography for real estate?
-Not all professional photography for real estate is created equal. Learn how to identify the best photos and what to consider when choosing a photographer.
“Skyy Vodka Founder’s Beaux-Arts San Francisco Home and Office to Hit the Market”
-A Beaux-Arts San Francisco home owned by the late founder of Skyy Vodka is such a one-of-a-kind property that it’s unpriced.
From click to close: let Calendly simplify how you connect with leads
-Learn how to sign up for a Calendly account, choose a meeting duration, and include Calendly on your single-property websites.
100 Useful Real Estate Marketing Terms
-Every real estate agent is also a marketer. Here are 100 useful marketing terms and their definitions to get you off to a great start.
Featured on Redfin! “Picture-Perfect Homes: 10 Tips for Stunning Real Estate Listing Photos”
-Check out these 10 tips from expert photographers for how to get stunning listing photos that will enhance its “virtual curb appeal.”
The key to boosting your short-term rental success
-Learn how professional photography can help get – and keep – the bookings coming for your Airbnb, VRBO, or other short-term rental.
Introducing a cozy Virtual Fire edit: our newest free feature!
-Our free Virtual Fire edit is here! Learn more about the cozy fire upgrade in which a fire will added in all of your fireplace images.
Aerial Stills that go above and beyond: Introducing free Aerial Spotlights
-Learn more about our free upgrade that is now offered on every Aerial Stills order: an Aerial Spotlight image that highlights the property.
HDR for real estate photography—good or bad?
-HDR photography changed real estate marketing, but it has its pitfalls. At Open Homes, we use a hand-crafted process to get the best results.
Social 101 Part 4: Create a social content calendar with our free guide for real estate
-Learn about content calendars for social media and get a free template with ideas for your very own social media content calendar.
Social 101 Part 3: Manage your real estate socials like a pro with these best practices
-Use these best practices and strategies to make sure you’re getting more out of your social media efforts.
Social 101 Part 2: Choosing the right social media platforms for your audience
-We’ll explain which social media platforms are most appropriate for your audience, and which post types will work best for your content.
Introducing FREE Vertical Teasers for social media
-We’re offering a FREE Vertical Teaser with every Video Tour or full Aerial Video order for you to use on social media.
Ready to unlock the potential of your real estate business?
Book a strategy call with us to find gaps in your marketing and build a game plan for your next listing. We’ll keep it brief, helpful, and tailored to your business.
Schedule your strategy session